\u767c\u8868\u570b\u5167\u5916\u7814\u8a0e\u6703\u8ad6\u6587<\/strong><\/p>\n

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\u90b1\u4e9e\u5eb7(2011)\u00a0A Study of the Effect of Brand Placement in Music Video.International Academy of Management and Business.<\/li>\n
\u90b1\u4e9e\u5eb7(2011)\u00a0Love Me Love My Dog: Study on the Effect of Affect Transfer of Movies.International Academy of Management and Business.<\/li>\n
\u90b1\u4e9e\u5eb7(2010)\u00a0A Study on the Applicability of \u00a0the NEP Scale to Collectivistic Environment,The 20th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management.<\/li>\n
\u90b1\u4e9e\u5eb7(2010)\u00a0Influence of the Fitiness between Message Framing and Audience Regulatory Focus on the Persuasion of Advertisements,The 20th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management.<\/li>\n
\u90b1\u4e9e\u5eb7(2010)\u00a0Study on the Difference of \u00a0Service Perception between Service Providers and Takers -The overoptimistic Perspective,The 20th International Conference on the \u00a0Pacific Rim Management<\/em>.ACME International Conference on Pacific Rim Management.<\/li>\n
\u90b1\u4e9e\u5eb7(2009) \u00a0The Affect Transfer Effect of Spokes-Characters”,The 19th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management.<\/li>\n
\u90b1\u4e9e\u5eb7(2009) \u00a0Decision between Health and Taste \u2013 A Regulatory Focus Theory Perspective,The 19th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management.<\/li>\n
\u90b1\u4e9e\u5eb7(2009)\u3008\u7db2\u8def\u9280\u884c\u670d\u52d9\u54c1\u8cea\u8861\u91cf\u7684\u9069\u7528\u6027\u63a2\u8a0e\u3009\uff0c\u300a2009\u91d1\u878d\u670d\u52d9\u6574\u5408\u8207\u5275\u65b0\u767c\u5c55\u7814\u8a0e\u6703\u300b\uff0c\u5be6\u8e10\u5927\u5b78\u3002<\/li>\n
\u90b1\u4e9e\u5eb7(2009)\u3008\u96fb\u5f71\u7968\u623f\u4e4b\u9810\u6e2c\u6a21\u5f0f\u5efa\u69cb-\u4ee5\u300c\u6d77\u89d2\u4e03\u865f\u300d\u70ba\u4f8b\u3009\uff0c\u300a\u7b2c\u4e94\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u300b\uff0c\u4e16\u65b0\u5927\u5b78\u50b3\u64ad\u7ba1\u7406\u5b78\u7cfb\u3002<\/li>\n
\u90b1\u4e9e\u5eb7(2008)\u00a0The Relations among Candidate\u2019s Team Image, Past Performance, Satisfaction, and Support Intentions- An Example of University Students.,The 18th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management<\/li>\n
\u90b1\u4e9e\u5eb7(2008)\u3008\u7d93\u5e2b\u4ea6\u4eba\u5e2b\uff1a\u65b0\u9bae\u4eba\u5b88\u8b77\u8a08\u756b\u4e4b\u6574\u9ad4\u8ca2\u737b\u3009\uff0c\u300a\u5168\u570b\u5b78\u751f\u4e8b\u52d9\u5be6\u8b49\u7814\u7a76\u7814\u8a0e\u6703\u300b\uff0c\u9577\u5e9a\u6280\u8853\u5b78\u9662\u3002<\/li>\n<\/ol>\n
\u6559\u5e2b\u7814\u8a0e\u6703\u8ad6\u6587<\/strong><\/p>\n<\/div>\n<\/div>\n
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\u90b1\u4e9e\u5eb7(2013) \u3008The Key Success to Determine Men to Use Facial Care Products\u3009\uff0cThe Asian Conference on Psychology and Behavior Science\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<\/ol>\n
\u6559\u5e2b\u7372\u734e\u8a18\u9304<\/strong><\/p>\n
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\u90b1\u4e9e\u5eb7(2012) \u3008\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u5b78\u8853\u767c\u8868\u66a8\u5275\u4f5c\u734e\u52f5\u7b2c\u4e8c\u7d1a\u3009\uff0c\u3008Chinese Business Review, The Influence of Fitness Between Message Framing and Audience Regulatory Focus on Green Concern Advertisements Persuasion Effect\u3009\uff0c\u300a\u672c\u6821\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u300b<\/li>\n
\u90b1\u4e9e\u5eb7(2012) \u3008\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u5b78\u8853\u767c\u8868\u66a8\u5275\u4f5c\u734e\u52f5\u7b2c\u4e00\u7d1a\u3009\uff0c\u3008Asia Pacific Management Review, The Influence of Spokes-Characters on Consumer Patronage Intention\u3009\uff0c\u300a\u672c\u6821\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u300b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"
\u90b1\u4e9e\u5eb7 Chiu, Ya-Kang \u52a9\u7406\u6559\u6388 Assistant Professor \u6700\u9ad8\u5b78\u6b77\uff1a\u570b\u7acb\u653f\u6cbb\u5927\u5b78\u4f01 …<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-498","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-05-07 11:05:24","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=498"}],"version-history":[{"count":0,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/498\/revisions"}],"wp:attachment":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=498"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}