{"id":513,"date":"2023-03-29T11:53:11","date_gmt":"2023-03-29T03:53:11","guid":{"rendered":"http:\/\/cm.wp.shu.edu.tw\/?page_id=513"},"modified":"2026-03-24T10:54:18","modified_gmt":"2026-03-24T02:54:18","slug":"%e6%b2%88%e5%ae%97%e5%8d%97-shen-tsung-nan","status":"publish","type":"page","link":"http:\/\/cm.wp.shu.edu.tw\/?page_id=513","title":{"rendered":"\u6c88\u5b97\u5357 Shen, Tsung-Nan"},"content":{"rendered":"<table style=\"width: 99.0999%\">\n<tbody>\n<tr>\n<td style=\"width: 36.9449%\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-679\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/59\/2023\/05\/20180807042559502274.jpg\" alt=\"\" width=\"1248\" height=\"1664\" srcset=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/59\/2023\/05\/20180807042559502274.jpg 1248w, http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/59\/2023\/05\/20180807042559502274-768x1024.jpg 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\" \/><\/td>\n<td style=\"width: 111.545%\">\n<h3><strong>\u6c88\u5b97\u5357 Shen, Tsung-Nan<\/strong><\/h3>\n<p><strong>\u6559\u6388\u517c\u570b\u969b\u66a8\u5169\u5cb8\u4e8b\u52d9\u8655\u526f\u570b\u969b\u4e8b\u52d9\u9577 <\/strong><strong>Professor&amp;Vice Dean,Office of International and Cross-Strait Affairs<\/strong><\/p>\n<ul>\n<li><label>\u6700\u9ad8\u5b78\u6b77\uff1a<\/label>\u4e0a\u6d77\u4ea4\u901a\u5927\u5b78\u65b0\u805e\u50b3\u64ad\u5b78\u535a\u58eb<\/li>\n<li><label>\u5c08\u9577\u9818\u57df\uff1a<\/label>\u7ba1\u7406\u5b78\u3001\u65b0\u5a92\u9ad4\u7814\u7a76\u3001\u96fb\u8166\u6559\u5b78\u3001\u71df\u92b7\u7ba1\u7406\u53ca\u7b56\u7565<br \/>\nManagement Science, New Media Research, Computer Teaching, Marketing Management and Strategy<\/li>\n<li><label>\u806f\u7d61\u96fb\u8a71\uff1a<\/label>021-6326-1133(\u4e0a\u6d77)<\/li>\n<li><label>\u96fb\u5b50\u90f5\u4ef6\uff1a<\/label><a href=\"mailto:jason@mail.shu.edu.tw\">jason@mail.shu.edu.tw<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 148.49%\" colspan=\"2\">\n<div id=\"teacher\">\n<p><strong style=\"font-family: inherit;font-size: inherit\">\u767c\u8868\u671f\u520a\u8ad6\u6587<\/strong><\/p>\n<div>\n<div>\n<ol>\n<li>\u6c88\u5b97\u5357(2011)\u3002\u3008\u6dfa\u8ac7\u9580\u5e97\u5e97\u9577\u4efb\u7528\u8207\u8003\u6838\u3009\uff0c\u300a\u4e2d\u570b\u773c\u93e1\u79d1\u6280\u96dc\u5fd7\u300b\uff0c3:80-81\uff0c\u570b\u5bb6\u8f15\u5de5\u696d\u773c\u93e1\u4fe1\u606f\u4e2d\u5fc3\uff1b\u4e2d\u570b\u773c\u93e1\u5354\u6703\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2010)\u3002\u3008\u4e2d\u5c0f\u4f01\u696d\u7db2\u7d61\u76f4\u92b7\u6a21\u5f0f\u9078\u64c7\u3009\uff0c\u300a\u92b7\u552e\u8207\u5e02\u5834\u300b\uff0c3:31-32\uff0c\u4e2d\u539f\u51fa\u7248\u50b3\u5a92\u96c6\u5718\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2010)\u3002\u3008\u751f\u7522\u517c\u7db2\u7d61\u96f6\u552e\u6a21\u5f0f \u4e2d\u5c0f\u4f01\u696d\u7db2\u7d61\u76f4\u92b7\u9996\u9078\u3009\uff0c\u300a\u73fe\u4ee3\u71df\u92b7\uff08\u5b78\u82d1\u7248\uff09\u300b\uff0c04:19-19\uff0c\u5409\u6797\u7701\u65b0\u805e\u51fa\u7248\u5c40\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2010)\u3002\u3008\u4eba\u8089\u641c\u7d22\u4e2d\u7fa4\u9ad4\u6027\u4fe1\u606f\u7684\u7e3d\u7d50\u6b78\u7d0d\u6a21\u5f0f\u3009\uff0c\u300a\u9752\u5e74\u8a18\u8005\u300b\uff0c33:66-67\uff0c\u5927\u773e\u5831\u696d\u96c6\u5718\uff08\u5927\u773e\u65e5\u5831\u793e\uff09\uff1b\u5c71\u6771\u7701\u65b0\u805e\u5de5\u4f5c\u8005\u5354\uff1b\u5c71\u6771\u7701\u65b0\u805e\u5b78\u6703\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008\u7ba1\u7406\u7814\u7a76\uff1a\u65b0\u300a\u52de\u52d5\u6cd5\u300b\u5be6\u65bd\u540e\u4f01\u696d\u548c\u54e1\u5de5\u7684\u95dc\u7cfb\u5206\u6790\u3009\uff0c\u300a\u4e2d\u570b\u9109\u93ae\u4f01\u696d\u300b\uff0c1:51-51\uff0c\u8fb2\u696d\u90e8\u9109\u93ae\u4f01\u696d\u767c\u5c55\u4e2d\u5fc3\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008\u7ba1\u7406\u7814\u7a76\uff1a\u6dfa\u8ad6\u54e1\u5de5\u6fc0\u52f5\u5236\u5ea6\u3009\uff0c\u300a\u4e2d\u570b\u9109\u93ae\u4f01\u696d\u300b\uff0c51-51\uff0c\u8fb2\u696d\u90e8\u9109\u93ae\u4f01\u696d\u767c\u5c55\u4e2d\u5fc3\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008\u65b0\u300a\u52de\u52d5\u5408\u540c\u6cd5\u300b,\u63a8\u9032\u4e2d\u5c0f\u4f01\u696d\u898f\u8303\u5316\u6d17\u724c\u3009\uff0c\u300a\u6642\u4ee3\u7d93\u8cbf\u300b\uff0cZ1:100-106\uff0c\u5317\u4eacWTO\u4e8b\u52d9\u4e2d\u5fc3\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008\u4f01\u696d\u6587\u5316\u79fb\u690d\u4e2d\u7684\u6c96\u7a81\u7ba1\u7406\u3009\uff0c\u300a\u7406\u8ca1\u300b\uff0c2:30-31\uff0c\u6d77\u71d5\u51fa\u7248\u793e\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008\u505a\u5927\u7684\u9014\u4e2d\u9700\u8981\u201c\u52d9\u865b\u201d\u3009\uff0c\u300a\u5275\u65b0\u79d1\u6280\u300b\uff0c7:45-45\uff0c\u6cb3\u5357\u7701\u79d1\u6280\u5ba3\u50b3\u4fe1\u606f\u4e2d\u5fc3\uff1b\u6cb3\u5357\u7701\u79d1\u5b78\u6280\u8853\u4fe1\u606f\u7814\u7a76\u9662\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008B2C\u8fce\u4f863G\u6642\u4ee3\u3009\uff0c\u300a\u5ee3\u544a\u5927\u89c0\u300b\uff0c9:122-123\uff0c\u6c5f\u8607\u5ee3\u64ad\u96fb\u8996\u7e3d\u81fa\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008\u52de\u52d5\u5408\u540c\u6cd5\u689d\u4ef6\u4e0b\u7684\u85aa\u916c\u9ad4\u7cfb\u8a2d\u8a08\u3009\uff0c\u300a\u4eba\u529b\u8cc7\u6e90\u7ba1\u7406\u300b\uff0c8:14-16\uff0c\u4eba\u529b\u8cc7\u6e90\u7ba1\u7406\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008\u7db2\u7d61\u5ee3\u544a\u96a8\u6642\u800c\u52d5\u3009\uff0c\u300a\u5275\u65b0\u79d1\u6280\u300b\uff0c8:43-43\uff0c\u6cb3\u5357\u7701\u79d1\u6280\u5ba3\u50b3\u4fe1\u606f\u4e2d\u5fc3\uff1b\u6cb3\u5357\u7701\u79d1\u5b78\u6280\u8853\u4fe1\u606f\u7814\u7a76\u9662\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008HR\u7d93\u7406\u201c\u5b88\u6cd5\u201d\u516d\u4e8b\u4ef6\u3009\uff0c\u300a\u7406\u8ca1\u300b\uff0c2:50-51\uff0c\u6d77\u71d5\u51fa\u7248\u793e\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u3008\u6210\u4e5f\u6703\u92b7\uff0c\u6557\u4e5f\u6703\u92b7\u2500\u5f9e\u6848\u4f8b\u6dfa\u8ac7\u6703\u8b70\u71df\u92b7\u7684\u5229\u5f0a\u5dee\u3009\uff0c\u300a\u65b0\u83ef\u5546\u300b\uff0c7:40-41\uff0c\u4e16\u754c\u83ef\u4eba\u7d93\u6fdf\u6587\u5316\u767c\u5c55\u7814\u7a76\u6703\u3002<\/li>\n<\/ol>\n<\/div>\n<ol>\n<li>\u6c88\u5b97\u5357(2007)\u3002\u3008\u5fae\u8edf\u6557\u8a34\u7684\u53cd\u601d\u3009\uff0c\u300a\u4e2d\u570b\u4e2d\u5c0f\u4f01\u696d\u300b\uff0c10:46-47\uff0c\u4e2d\u570b\u4e2d\u5c0f\u4f01\u696d\u570b\u969b\u5408\u4f5c\u5354\u6703\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2007)\u3002\u3008PPG\u5546\u696d\u50b3\u5947\u7684\u9805\u76ee\u5206\u6790\u3009\uff0c\u300a\u4e2d\u570b\u96fb\u5b50\u5546\u52d9\u300b\uff0c9:102-103\uff0c\u4e2d\u570b\u96fb\u5b50\u4f01\u696d\u5354\u6703\uff1b\u4e2d\u570b\u96fb\u5b50\u5668\u6750\u516c\u53f8\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2007)\u3002\u3008\u6355\u6349\u9577\u5c3e\u3009\uff0c\u300a\u92b7\u552e\u8207\u5e02\u5834\u300b\uff0c9:74-77\uff0c\u4e2d\u539f\u51fa\u7248\u50b3\u5a92\u96c6\u5718\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2007)\u3002\u3008\u6975\u5316\u71df\u92b7\u3009\uff0c\u300a\u4e2d\u570b\u4e2d\u5c0f\u4f01\u696d\u300b\uff0c11:48-49\uff0c\u4e2d\u570b\u4e2d\u5c0f\u4f01\u696d\u570b\u969b\u5408\u4f5c\u5354\u6703\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2007)\u3002\u3008\u8ad6\u4f01\u696d\u4f7f\u7528\u4eba\u624d\u7684\u554f\u984c\u3009\uff0c\u300a\u4e2d\u570b\u9109\u93ae\u4f01\u696d\u300b\uff0c10:40-41\uff0c\u8fb2\u696d\u90e8\u9109\u93ae\u4f01\u696d\u767c\u5c55\u4e2d\u5fc3\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2007)\u3002\u3008\u7ba1\u7406\u7814\u7a76\uff1a\u4e2d\u570b\u6c11\u4f01\u6cbb\u7406\u56db\u5927\u554f\u984c\u63a2\u7a76\u3009\uff0c\u300a\u4e2d\u570b\u9109\u93ae\u4f01\u696d\u300b\uff0c12:35-35\uff0c\u8fb2\u696d\u90e8\u9109\u93ae\u4f01\u696d\u767c\u5c55\u4e2d\u5fc3\u3002<\/li>\n<\/ol>\n<div>\n<div>\n<p><strong>\u767c\u8868\u570b\u5167\u5916\u7814\u8a0e\u6703\u53ca\u671f\u520a<\/strong><\/p>\n<ol>\n<li>\u6c88\u5b97\u5357(2012)\u3002\u300aDM\u96dc\u8a8c\u54c1\u724c\u5efa\u8a2d\u2500\u4ee5\u4e0a\u6d77\u300a\u53f0\u5546\u58f9\u9031\u70ba\u4f8b\u300b\uff0c\u7b2c\u4e94\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2012)\u3002\u300a\u6cc9\u5dde\u96fb\u8996\u53f0\u95a9\u5357\u8a9e\u983b\u9053\u7684\u54c1\u724c\u69cb\u5efa\u8207\u7dad\u8b77\u300b\uff0c\u7b2c\u4e94\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2017) \u3002\u300a\u53f0\u5546\u5728\u300a\u4eba\u6c11\u65e5\u5831\u300b\u4e0a\u5f62\u8c61\u5448\u73fe\u7814\u7a76\u300b\uff0c \u7b2c12\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\uff0d\u8de8\u754c\u3001\u532f\u6d41\u8207\u5168\u5a92\u9ad4\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2021) \u3002\u300a\u6d88\u8cbb\u8005\u81ea\u6211\u6982\u5ff5\u5c0d\u6d88\u8cbb\u6b77\u7a0b\u4e4b\u6df1\u5c64\u5f15\u5c0e\uff0d\u4ee5\u81ea\u6211\u5dee\u7570\u7406\u8ad6\u89c0\u9ede\u5206\u6790\u300b\uff0c2021\u300c\u75ab\u8d77\u8f49\u578b-\u516c\u95dc\u66a8\u5ee3\u544a\u7522\u696d\u6578\u4f4d\u8f49\u578b\u7b56\u7565\u300d\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2021) \u3002\u300a\u4f7f\u7528\u6e9d\u7684\u5167\u5728\u5f35\u529b\uff1a\u5169\u5cb8\u5927\u5b78\u751f\u65b0\u5a92\u9ad4\u7d20\u990a\u5dee\u7570\u53ca\u5176\u5f71\u97ff\u56e0\u7d20\u7814\u7a76\u300b\uff0cCSSCI\u4f86\u6e90\u671f\u520a\uff0c\u5fa9\u65e6\u5927\u5b78\u4e3b\u8fa6\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2021)\u3002\u300aThe Design of Female Presentation in TV Beer Commercial\u300b\uff0c\u300aScientific Research Publishing\u300b\uff0cScientific Research\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2025) \u3002\u300a A study of uscs and gratification of YouTubc for univrsity studcnts\u300bCRC\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2025) \u3002\u300aBRIDGING THE GAP: MALE AGING, CONSUMER BEHAVIOR, AND STRATEGIC MARKETING OPPORTUNITIES\u300b\uff0c\u4eba\u6c11\uff1a\u570b\u969b\u793e\u6703\u79d1\u5b78\u96dc\u8a8c\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>\u6559\u5e2b\u5c08\u66f8<\/strong><\/p>\n<ul>\n<li>\u6c88\u5b97\u5357(2008)\u3002\u300a\u7c43\u5fb9\u65af\u7279\u6230\u7565\u5728\u4e2d\u570b\u300b\uff0c\u300a\u4e16\u65b0\u5927\u5b78\u51fa\u7248\u4e2d\u5fc3\u300b\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2010)\u3002\u300a\u65b0\u5a92\u9ad4\u8207\u4e2d\u570b\u793e\u6703\u610f\u6db5\u4e4b\u7814\u7a76\u300b\uff0c\u300a\u63da\u667a\u6587\u5316\u4e8b\u696d\u80a1\u4efd\u6709\u9650\u516c\u53f8\u300b\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2013)\u3002\u300a\u4f01\u696d\u7ba1\u7406\u548c\u71df\u92b7\u7ba1\u7406\u5b78\u8853\u7406\u8ad6\u8207\u5be6\u8e10\u6587\u96c6\u300b\uff0c\u300a\u4e16\u65b0\u5927\u5b78\u51fa\u7248\u4e2d\u5fc3\u300b\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2013)\u3002\u300a\u4e2d\u570b\u5927\u9678\u5a92\u9ad4\u54c1\u724c\u5efa\u69cb\u7814\u7a76\u300b\uff0c\u300a\u63da\u667a\u6587\u5316\u4e8b\u696d\u80a1\u4efd\u6709\u9650\u516c\u53f8\u300b\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2021)\u3002\u300a\u81ea\u6211\u6982\u5ff5\u5728\u6d88\u8cbb\u5fc3\u7406\u4e4b\u5448\u73fe\u8207\u61c9\u7528\u300b\uff0c\u300a\u63da\u667a\u6587\u5316\u4e8b\u696d\u80a1\u4efd\u6709\u9650\u516c\u53f8\u300b\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2023)\u3002\u300a\u7576\u300c\u5403\u74dc\u7fa4\u773e\u300d\u5c0d\u4e0a\u300c\u9109\u6c11\u300d\uff1a\u83ef\u4ebaZ\u4e16\u4ee3\u65b0\u5a92\u9ad4\u7d20\u990a\u5927\u8abf\u67e5\u300b\uff0c\u300a\u63da\u667a\u6587\u5316\u4e8b\u696d\u80a1\u4efd\u6709\u9650\u516c\u53f8\u300b\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2024)\u3002\u300a\u7db2\u8def\u6d6a\u6f6e\u4e0b\u7684\u83ef\u4ebaZ\u4e16\u4ee3\u3009\uff0c\u300a\u767d\u8c61\u6587\u5316\u300b\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<li>\u6c88\u5b97\u5357(2025)\u3002\u300a\u6578\u4f4d\u6642\u4ee3\u7684\u5bb9\u8c8c\u7126\u616e\u8207\u6d88\u8cbb: \u6027\u5225\u3001\u8001\u5316\u8207\u793e\u7fa4\u5a92\u9ad4\u300b\uff0c\u300a\u63da\u667a\u6587\u5316\u4e8b\u696d\u80a1\u4efd\u6709\u9650\u516c\u53f8\u300b\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u6c88\u5b97\u5357 Shen, Tsung-Nan \u6559\u6388\u517c\u570b\u969b\u66a8\u5169\u5cb8\u4e8b\u52d9\u8655\u526f\u570b\u969b\u4e8b\u52d9\u9577 Professor&amp;Vic &#8230;<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-513","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-05-23 17:53:04","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=513"}],"version-history":[{"count":0,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/513\/revisions"}],"wp:attachment":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}