{"id":530,"date":"2023-03-29T13:58:24","date_gmt":"2023-03-29T05:58:24","guid":{"rendered":"http:\/\/cm.wp.shu.edu.tw\/?page_id=530"},"modified":"2025-10-15T09:20:04","modified_gmt":"2025-10-15T01:20:04","slug":"%e5%bc%b5%e4%bc%af%e8%ac%99-chang-po-chien-2","status":"publish","type":"page","link":"http:\/\/cm.wp.shu.edu.tw\/?page_id=530","title":{"rendered":"\u5f35\u4f2f\u8b19 Chang, Po-Chien"},"content":{"rendered":"\n\n\n\n
\"\"<\/a><\/td>\n\n

\u5f35\u4f2f\u8b19 Chang, Po-Chien<\/strong><\/h3>\n

\u6559\u6388 <\/strong>\u00a0Professor<\/strong><\/p>\n

    \n

\u7814\u7a76\u8a08\u756b<\/strong><\/p>\n
    \n
  1. \u5f35\u4f2f\u8b19(2021)\u3002<\u95b1\u807d\u4eba\u5728\u50b3\u7d71\u5a92\u9ad4\u8207OTT\u8f49\u63db\u7684\u5a92\u9ad4\u6d88\u8cbb\u884c\u70ba\u4e4b\u9a57\u8b49\uff1aPPM\u7406\u8ad6\u7684\u6aa2\u8996\u8207\u5275\u65b0>\uff0c\u570b\u79d1\u6703\u3002<\/li>\n
  2. \u5f35\u4f2f\u8b19(2020)\u3002\u3008\u4ee5\u4f7f\u7528\u8005\u7d93\u9a57\u6574\u5408\u539f\u80fd\u6703\u7db2\u7ad9\u5167\u5bb9\u67b6\u69cb\u8207\u6c11\u773e\u8cc7\u8a0a\u9700\u6c42\u4e4b\u7814\u7a76\u3009\uff0c\u79d1\u6280\u90e8\u3002<\/li>\n
  3. \u5f35\u4f2f\u8b19(2019)\u3002\u3008\u63a2\u7d22\u6d88\u8cbb\u8005\u7684\u5fc3\u7406\u56e0\u7d20\u3001\u8f49\u63db\u6c7a\u7b56\u8207\u884c\u70ba\u6a21\u5f0f-\u4ee5\u65e2\u6709\u4ed8\u8cbb\u96fb\u8996\u8207OTT\u5f71\u97f3\u670d\u52d9\u5e73\u53f0\u70ba\u4f8b\u3009\uff0c\u6559\u80b2\u90e8\u3002<\/li>\n
  4. \u5f35\u4f2f\u8b19(2019)\u3002\u3008\u4f7f\u7528PBL\u6559\u5b78\u6cd5\u505a\u70ba\u63d0\u5347\u5b78\u751f\u6578\u64da\u7d20\u990a\u4e4b\u6559\u5b78\u5be6\u8e10\u7814\u7a76-\u4ee5\u300c\u7db2\u8def\u8207\u793e\u7fa4\u5a92\u9ad4\u8cc7\u6599\u5206\u6790\u300d\u8ab2\u7a0b\u70ba\u4f8b\u3009\uff0c\u6559\u80b2\u90e8\u3002<\/li>\n
  5. \u5f35\u4f2f\u8b19(2018)\u3002\u3008\u63a2\u7d22\u7db2\u8def\u76f4\u64ad\u5a92\u9ad4\u4e4b\u4f7f\u7528\u52d5\u6a5f\u3001\u6295\u5165\u8207\u5a92\u9ad4\u6d88\u8cbb\u884c\u70ba\u3009\uff0c\u6559\u80b2\u90e8\u3002<\/li>\n
  6. \u5f35\u4f2f\u8b19(2017)\u3002\u3008\u63a2\u7d22\u4f7f\u7528\u65b0\u8208\u5a92\u9ad4\u5e73\u53f0\u7684\u95dc\u9375\u5f71\u97ff\u56e0\u7d20\u8207\u884c\u70ba\u6a21\u5f0f\u3009\uff0c\u79d1\u6280\u90e8\u3002<\/li>\n
  7. \u5f35\u4f2f\u8b19(2016)\u3002\u3008\u6574\u5408\u77e5\u89ba\u4e92\u52d5\u3001\u50f9\u503c\u8207\u671f\u671b\u78ba\u8a8d\u7406\u8ad6\u4e86\u89e3\u7db2\u8def\u5a92\u9ad4\u5e73\u53f0\u7684\u65cf\u7fa4\u7279\u6027\u8207\u884c\u70ba\u6a21\u5f0f\u3009\uff0c\u6559\u80b2\u90e8\u3002<\/li>\n
  8. \u5f35\u4f2f\u8b19\uff082015\uff09\u3002\u3008\u4ee5\u5a92\u9ad4\u4f7f\u7528\u52d5\u6a5f\u8207\u4f7f\u7528\u8005\u6295\u5165\u89c0\u9ede\u63a2\u8a0e\u7b2c\u4e8c\u87a2\u5e55\u96fb\u8996\u4f7f\u7528\u8005\u884c\u70ba\u6a21\u5f0f\u3009\uff0c\u79d1\u6280\u90e8\u3002<\/li>\n
  9. \u5f35\u4f2f\u8b19(\u4e3b\u6301\u4eba)\uff082014\uff09\u3002\u3008\u73fe\u4ee3\u516c\u6c11\u6838\u5fc3\u80fd\u529b\u8ab2\u7a0b\u8a08\u756b-\u300c\u96fb\u8166\u8207\u8cc7\u8a0a\u79d1\u6280-\u63a2\u7d22\u8cc7\u8a0a\u6558\u4e8b\u8207\u5354\u540c\u5408\u4f5c\u4e4b\u7d20\u990a\u300d\u3009\uff0c\u6559\u80b2\u90e8\u3002<\/li>\n
  10. \u5f35\u4f2f\u8b19(\u4e3b\u6301\u4eba)\uff082013-2014\uff09\u3002\u3008\u9752\u5c11\u5e74\u6578\u4f4d\u79d1\u6280\u4f7f\u7528\u5c0d\u5176\u5bb6\u5ead\u95dc\u4fc2\u4e4b\u5f71\u97ff\u3009\uff0c\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\u3002<\/li>\n
  11. \u5f35\u4f2f\u8b19(\u6307\u5c0e\u8001\u5e2b)(2021)\uff0c<\u300e\u91cd\u81e8\u8072\u4ee3\u300f\uff1a\u81ea\u5a92\u9ad4\u7684\u64ec\u793e\u6703\u4e92\u52d5\u73fe \u8c61\u8207\u5fc3\u6d41\u9ad4\u9a57\u5c0d\u4f7f\u7528\u8005\u6301\u7e8c\u4f7f\u7528\u610f\u5411\u4e4b \u5f71\u97ff\uff0d\u4ee5Podcast\u70ba\u4f8b>\uff0c\u570b\u79d1\u6703\u5927\u5c08\u751f\u7814\u7a76\u8a08\u756b\u3002<\/li>\n
  12. \u5f35\u4f2f\u8b19(\u6307\u5c0e\u8001\u5e2b)(2022)\uff0c<\u4ee5\u79d1\u6280\u80fd\u4f9b\u6027\u8207\u50f9\u503c\u5171\u5275\u7406\u8ad6\u63a2\u8a0e\u500b\u4eba\u4f7f\u7528NFT\u6280\u8853\u7684\u5f71\u97ff\u56e0\u7d20>\uff0c\u570b\u79d1\u6703\u5927\u5c08\u751f\u7814\u7a76\u8a08\u756b\u3002<\/li>\n
  13. \u5f35\u4f2f\u8b19(\u6307\u5c0e\u8001\u5e2b)(2024)\uff0c<\u7d20\u4eba\u7db2\u7d05\u7684\u63a8\u85a6\u4f60\u8cb7\u55ae\u55ce\uff1f\u63a2\u8a0eKOC\u4ee3\u8a00\u7f8e\u599d\u7522\u54c1\u5c0d\u5927\u5b78\u751f\u8cfc\u8cb7\u610f\u9858\u4e4b\u5f71\u97ff>\uff0c\u570b\u79d1\u6703\u5927\u5c08\u751f\u7814\u7a76\u8a08\u756b\u3002<\/li>\n<\/ol>\n

    \u7522\u5b78\u5408\u4f5c<\/strong><\/p>\n

      \n
    1. \u5f35\u4f2f\u8b19(2019)\u3002\u3008\u516c\u5171\u3001\u5ba2\u5bb6\u3001\u53f0\u8a9e\u96fb\u8996\u53f0\u4e3b\u7ba1\u9818\u5c0e\u80fd\u529b\u8207\u54e1\u5de5\u5de5\u4f5c\u6eff\u610f\u5ea6\u8abf\u67e5\u3009\uff0c\u516c\u5171\u96fb\u8996\u3002<\/li>\n
    2. \u5f35\u4f2f\u8b19(2018)\u3002\u3008\u516c\u5171\u96fb\u8996\u53f0\u8207\u5ba2\u5bb6\u96fb\u8996\u53f0\u4e3b\u7ba1\u9818\u5c0e\u80fd\u529b\u8207\u54e1\u5de5\u5de5\u4f5c\u6eff\u610f\u5ea6\u8abf\u67e5\u3009\uff0c\u516c\u5171\u96fb\u8996\u3002<\/li>\n
    3. \u5f35\u4f2f\u8b19(2017-2019)\u3002\u3008\u61b6\uff0e\u6587\u5c71\uff1a\u7528\u6545\u4e8b\u958b\u5275\u6a02\u9f61\u793e\u5340\u751f\u6d3b\u3009\uff0c\u6559\u80b2\u90e8\u3002<\/li>\n
    4. \u5f35\u4f2f\u8b19(2017)\u3002\u3008\u516c\u5171\u96fb\u8996\u53f0\u8207\u5ba2\u5bb6\u96fb\u8996\u53f0\u4e3b\u7ba1\u9818\u5c0e\u80fd\u529b\u8207\u54e1\u5de5\u5de5\u4f5c\u6eff\u610f\u5ea6\u8abf\u67e5\u3009\uff0c\u516c\u5171\u96fb\u8996\u3002<\/li>\n
    5. \u5f35\u4f2f\u8b19(2016)\u3002\u3008\u52a0\u901f\u7121\u7dda\u5bec\u983b\u7db2\u8def\u57fa\u790e\u5efa\u8a2d\u66a8\u96fb\u78c1\u6ce2\u5ba3\u50b3-\u6e9d\u901a\u5e73\u53f0\u8a08\u756b\u6848\u3009\uff0c\u6f22\u80af\u4e8b\u696d\u6709\u9650\u516c\u53f8\u3002<\/li>\n<\/ol>\n

      \u767c\u8868\u671f\u520a\u8ad6\u6587<\/strong><\/p>\n

        \n
      1. \u5f35\u4f2f\u8b19\u3001\u7c21\u9673\u4e2d (2024) <\u5f8c\u75ab\u60c5\u6642\u671f\u5f9e\u96fb\u5f71\u9662\u8f49\u63db\u81f3\u4e32\u6d41\u5f71\u97f3\u5e73\u53f0\u89c0\u5f71\u884c\u70ba\u7814\u7a76\uff1a\u4ee5\u63a8\u529b-\u62c9\u529b-\u7e6b\u6b62\u529b\u4fee\u6b63\u6a21\u5f0f\u63a2\u8a0e>\uff0c<\u4e9e\u6d32\u5ee3\u96fb\u8207\u65b0\u5a92\u9ad4\u7814\u7a76>\uff0c\u653f\u5927\u5ee3\u96fb\u3002<\/li>\n
      2. Chang, P. & Chiu, Y. (2023) <Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push\u2013Pull\u2013 Mooring Model>\uff0c<Emerging Media>,<\/li>\n
      3. Chang, P. (2023) <Investigating into the discrepancy between motivation and live-streaming media usage through the analysis of user engagement>\uff0c<International Journal of Mobile Communications>, Inderscience<\/li>\n
      4. Chang, P. & Lin, C. \u3008The roles of motivation and media engagement in second-screen viewing experiences\u3009\uff0c\u3008International Journal of Mobile Communications\u3009<\/li>\n
      5. \u5f35\u5bb4\u6995\u3001\u5f35\u4f2f\u8b19(2020)\u3002\u3008\u4ee5\u5e7d\u9ed8\u7406\u8ad6\u70ba\u57fa\u790e\u4e4b\u52d5\u756b\u559c\u5287\u6558\u4e8b\u5143\u7d20\u5be6\u8b49\u7814\u7a76\u3009\uff0c\u3008\u85dd\u8853\u5b78\u520a\u3009\u3002<\/li>\n
      6. Chang, P., & Chang, H. (2020). \u3008Exploring the Factors Influencing Continuance Usage of Over-the-Top Services: The Interactivity, Consumption Value, and Satisfaction Perspectives\u3009\uff0c\u3008International Journal of Technology and Human Interaction (IJTHI) \u3009<\/li>\n
      7. Zhang, H.; Chang, P.-C.; Tsai, M.-F.(2018) \u3008How Physical Environment Impacts Visitors\u2019 Behavior in Learning-Based Tourism\u2014The Example of Technology Museum>\uff0c\u3008Sustainability\u3009<\/li>\n
      8. Chang, P. (2016). \u3008Relationships Between Individuals\u2019 Convergence Readiness and Performance in Using Mobile Phones>\uff0c\u3008International Journal of E-Adoption><\/li>\n
      9. \u5f35\u4f2f\u8b19(2017)\uff0c\u3008\u6280\u8853\u5c0e\u5411\u8ab2\u7a0b\u5728\u8ab2\u7fa4\u4e2d\u626e\u6f14\u7684\u89d2\u8272\uff1a\u8a08\u7b97\u6a5f\u8207\u4fe1\u606f\u79d1\u6280\u8ab2\u7a0b\u5be6\u8e10\u7814\u7a76>\uff0c<\u4e2d\u83ef\u6587\u5316\u8207\u50b3\u64ad\u7814\u7a76\u3009\u3002<\/li>\n
      10. \u5f35\u4f2f\u8b19\u3001\u6797\u627f\u5b87(2018)\uff0c\u3008\u9752\u5c11\u5e74\u900f\u904e\u65b0\u901a\u8a0a\u79d1\u6280\u8207\u7236\u6bcd\u6e9d\u901a\u4e4b\u884c\u70ba\uff1a\u63a2\u7d22\u5bb6\u5ead\u95dc\u4fc2\u7684\u95dc\u9375\u5f71\u97ff\u56e0\u7d20\u8207\u7d50\u679c\u3009\uff0c\u3008\u8cc7\u8a0a\u793e\u6703\u7814\u7a76\u3009\u3002<\/li>\n<\/ol>\n

        \u6559\u5e2b\u7814\u8a0e\u6703\u8ad6\u6587<\/strong><\/p>\n

          \n
        1. \u5f35\u4f2f\u8b19\u3001\u80e1\u5b9c\u5ead(2025)\u3002<\u7d20\u4eba\u7db2\u7d05\u7684\u63a8\u85a6\u4f60\u8cb7\u55ae\u55ce\uff1f\u63a2\u8a0eKOC\u4ee3\u8a00\u7f8e\u599d\u7522\u54c1\u5c0d\u5927\u5b78\u751f\u8cfc\u8cb7\u610f\u9858\u4e4b\u5f71\u97ff>\uff0c20\u5c46\u50b3\u7ba1\u7814\u8a0e\u6703\u3002<\/li>\n
        2. Po-Chien Chang (2020)\u3002\u3008 The reviews of human-computer interaction and online relationship in new media: the evidences from live video streaming services\u3009\u3002<\/li>\n
        3. Po-Chien Chang (2018)\u3002\u3008Exploring the factors influencing continuance usage of over-the-top services: interactivity, consumption value, and satisfaction perspectives\u3009\uff0cInternational Conference on Social Science and Business, HEF<\/li>\n
        4. Po-Chien Chang (2017)\u3002\u3008 The Roles of Motivation and Media Engagement in Second-screen Television Viewing Experiences\u3009\uff0c35th Congress of International Association for Media and Communication Research, IAMCR.<\/li>\n
        5. Po-Chien Chang (2016)\u3002\u3008The examination of adolescents motives, relational maintenance and intimacy in the communications with parents\u3009\uff0cThe 3rd European Conference on Media, Communication & Film\uff0cInternational Academic Forum<\/li>\n
        6. \u5f35\u4f2f\u8b19(2014) \u3002\u3008Constructing the model of triumphantly laughing curve from the innovative networks: the case of Apple Inc. \u3009\uff0cInternational Conference of Innovation and Management\u3002\u7b2c\u4e8c\u4f5c\u8005\u3002<\/li>\n
        7. \u5f35\u4f2f\u8b19(2014) \u3002\u3008The examination of adolescent-parental communication motives, relational maintenance and intimacy in the uses of communication technologies\u3009\uff0cAnnual Conference on Management and Social Science\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n
        8. \u5f35\u4f2f\u8b19(2014) \u3002\u3008\u50b3\u64ad\u9818\u57df\u6821\u5fc5\u4fee\u8ab2\u7a0b\u878d\u5165\u8ab2\u7fa4\u7684\u89d2\u8272\u8207\u555f\u767c-\u4ee5\u4e16\u65b0\u5927\u5b78\u300c\u96fb\u8166\u8207\u8cc7\u8a0a\u79d1\u6280\u300d\u5728\u300c\u7570\u6587\u5316\u6558\u4e8b\u50b3\u64ad\u8207\u516c\u6c11\u793e\u6703\u300d\u8ab2\u7fa4\u70ba\u4f8b \u3009\uff0c\u7b2c\u5341\u4e8c\u5c46\u50b3\u64ad\u8207\u5a92\u9ad4\u751f\u614b\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n
        9. \u5f35\u4f2f\u8b19(2013) \u3002\u3008An Experts Evaluation\u00a0 on the Narrative and the Non-verbal Audiovisual Styles of Animation Comedy\u3009\uff0cAVANCA | CINEMA 2013 Conferencia Internacional\u3002\u7b2c\u4e8c\u4f5c\u8005\u3002<\/li>\n<\/ol>\n

          \u6559\u5e2b\u7372\u734e\u8a18\u9304<\/strong><\/p>\n

            \n
          1. \u5f35\u4f2f\u8b19(2024)\u3002<\u6559\u5b78\u7e3e\u512a\u734e>\uff0c<\u4e16\u65b0\u5927\u5b78>\u3002<\/li>\n
          2. \u5f35\u4f2f\u8b19(2022)\u3002<\u6307\u5c0e\u5927\u5c08\u5b78\u751f\u7814\u7a76\u8a08\u756b\u7372\u7814\u7a76\u5275\u4f5c\u734e>\uff0c<\u4e16\u65b0\u5927\u5b78>\u3002<\/li>\n
          3. \u5f35\u4f2f\u8b19(2024)\u3002<\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u5b78\u8853\u767c\u8868\u66a8\u5275\u4f5c\u734e\u52f5\u7b2c\u4e8c\u7d1a\u3009\u3002<\/li>\n
          4. \u5f35\u4f2f\u8b19(2023)\u3002<\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u5b78\u8853\u767c\u8868\u66a8\u5275\u4f5c\u734e\u52f5\u7b2c\u4e00\u7d1a\u3009\u3002<Investigating into the discrepancy between motivation and live-streaming media usage through the analysis of user engagement>\uff0c<International Journal of Mobile Communications><\/li>\n
          5. \u5f35\u4f2f\u8b19(2014) \u3002\u3008\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u5b78\u8853\u767c\u8868\u66a8\u5275\u4f5c\u734e\u52f5\u7b2c\u4e8c\u7d1a\u3009\uff0c\u3008Journal of Business Administration and Management Sciences Research, Constructing the model of triumphantly laughing curve from the innovative networks: The case of Apple Inc.\u3009\uff0c\u300a\u672c\u6821\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u300b<\/li>\n
          6. \u5f35\u4f2f\u8b19(2013) \u3002\u3008\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u5b78\u8853\u767c\u8868\u66a8\u5275\u4f5c\u734e\u52f5\u7b2c\u4e00\u7d1a\u3009\uff0c\u3008Asia Pacific Management Review, A Study of Taiwan Consumers`Adoption of Online Financial Services\u3009\uff0c\u300a\u672c\u6821\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u300b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

            \u5f35\u4f2f\u8b19 Chang, Po-Chien \u6559\u6388 \u00a0Professor \u6700\u9ad8\u5b78\u6b77\uff1a\u6fb3\u6d32\u7687\u5bb6\u58a8\u723e\u672c\u7406\u5de5\u5927\u5b78\u5546\u696d\u8cc7\u8a0a\u66a8 …<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-530","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-05-07 11:06:00","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=530"}],"version-history":[{"count":0,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/530\/revisions"}],"wp:attachment":[{"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=530"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}