{"id":496,"date":"2023-03-28T11:39:20","date_gmt":"2023-03-28T03:39:20","guid":{"rendered":"http:\/\/cm.wp.shu.edu.tw\/?page_id=496"},"modified":"2025-06-17T14:47:52","modified_gmt":"2025-06-17T06:47:52","slug":"%e6%9e%97%e5%af%8c%e7%be%8e-lin-fu-mei","status":"publish","type":"page","link":"https:\/\/cm.wp.shu.edu.tw\/?page_id=496","title":{"rendered":"\u6797\u5bcc\u7f8e Lin, Fu-Mei"},"content":{"rendered":"<table style=\"width: 99.0999%\">\n<tbody>\n<tr>\n<td style=\"width: 36.9449%\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-672\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/59\/2023\/05\/20120725154549143156.jpg\" alt=\"\" width=\"300\" height=\"400\" \/><\/td>\n<td style=\"width: 111.545%\">\n<h3><strong>\u6797\u5bcc\u7f8e Lin, Fu-Mei<\/strong><\/h3>\n<p><strong>\u6559\u6388 Professor<\/strong><\/p>\n<ul>\n<li><label>\u6700\u9ad8\u5b78\u6b77\uff1a<\/label>\u570b\u7acb\u653f\u6cbb\u5927\u5b78\u65b0\u805e\u5b78\u7cfb\u535a\u58eb<br \/>\nPh.D. in Journalism, National Chengchi University, R.O.C.<\/li>\n<li><label>\u5c08\u9577\u9818\u57df\uff1a<\/label>\u50b3\u64ad\u7406\u8ad6\u3001\u5a92\u9ad4\u7d44\u7e54\u7ba1\u7406\u3001\u5a92\u9ad4\u52de\u96c7\u95dc\u4fc2\u3001\u6587\u5316\u5275\u610f\u7522\u696d<br \/>\nCommunication Theories, Media Institutional Process, Cultural Labor Relationship, Creative Industry<\/li>\n<li><label>\u806f\u7d61\u96fb\u8a71\uff1a<\/label>(02)2236-8225\u5206\u6a5f83317<\/li>\n<li><label>\u96fb\u5b50\u90f5\u4ef6\uff1a<\/label><a href=\"mailto:fmlim@mail.shu.edu.tw\">fmlim@mail.shu.edu.tw<\/a>\u00a0,\u00a0<a href=\"mailto:fmlim0417@gmail.com\">fmlim0417@gmail.com<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 148.49%\" colspan=\"2\">\n<div>\u300a\u5b78\u6b77\u300b<\/div>\n<div>1.\u6700\u9ad8\u5b78\u6b77:\u570b\u7acb\u653f\u6cbb\u5927\u5b78 \u65b0\u805e\u6240\u535a\u58eb<\/div>\n<div><\/div>\n<div>\u300a\u8b49\u7167\u300b<\/div>\n<div>1.\u7d93\u6fdf\u90e8\u4e59\u7b49\u7279\u8003 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\u517c\u4efb\u8b1b\u5e2b<\/div>\n<div>6.\u4e16\u65b0\u5927\u5b78 \u5c08\u4efb\u52a9\u7406\u6559\u6388<\/div>\n<div>7.\u4e16\u65b0\u5927\u5b78 \u5c08\u4efb\u526f\u6559\u6388<\/div>\n<div>8.\u4e16\u65b0\u5927\u5b78 \u5c08\u4efb\u6559\u6388\uff082007\/01\/01\u8fc4\u4eca\uff09\u3002<\/div>\n<div><\/div>\n<div>\u300a\u516c\u5171\u670d\u52d9\u300b<\/div>\n<div>1.\u7d93\u6fdf\u90e8\u5546\u696d\u53f8 \u5275\u610f\u7d93\u6fdf\u7e3d\u9867\u554f\u5718\u9867\u554f<\/div>\n<div>2.\u570b\u5bb6\u901a\u8a0a\u50b3\u64ad\u59d4\u54e1\u6703 \u7b2c\u4e09\u3001\u56db\u5c46 \u8a34\u9858\u59d4\u54e1\u6703\u59d4\u54e1<\/div>\n<div>3.\u570b\u5bb6\u901a\u8a0a\u50b3\u64ad\u59d4\u54e1\u6703 \u885b\u661f\u5ee3\u64ad\u4e8b\u696d\u53ca\u5883\u5916\u885b\u661f\u5ee3\u64ad\u96fb\u8996\u4e8b\u696d\u7533\u8a2d\u63db\u7167\u5be9\u67e5\u59d4\u54e1<\/div>\n<div>4.\u570b\u5bb6\u901a\u8a0a\u50b3\u64ad\u59d4\u54e1\u6703 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\u7e3d\u9867\u554f\u5718\u59d4\u54e1<\/div>\n<div>12.\u4e2d\u83ef\u90f5\u653f\u7279\u8003 \u547d\u984c\u53ca\u53e3\u8a66\u59d4\u54e1<\/div>\n<div>13.\u8003\u8a66\u9662 \u9ad8\u8003\u4e09\u7d1a\u547d\u984c\u53ca\u95b1\u5377\u59d4\u54e1<\/div>\n<div>14.\u8003\u8a66\u9662 \u7279\u7a2e\u8003\u8a66\u5730\u65b9\u653f\u5e9c\u516c\u52d9\u4eba\u54e1\u8003\u8a66\u547d\u984c\u517c\u95b1\u5377\u59d4\u54e1<\/div>\n<div><\/div>\n<div>\u300a\u5c08\u696d\u5b78\u8853\u671f\u520a\u7de8\u52d9\u300b<\/div>\n<div>1.\u300a\u65b0\u805e\u5b78\u7814\u7a76\u300b\u526f\u4e3b\u7de8\uff082008\/02\/01-2010\/07\/31\uff09<\/div>\n<div>2.\u300a\u50b3\u64ad\u7814\u7a76\u8207\u5be6\u8e10\u300b\u7de8\u59d4\uff082010\/01\/01\u8fc4\u4eca\uff09<\/div>\n<div>3.\u300a\u4e2d\u83ef\u50b3\u64ad\u5b78\u520a\u300b\u7de8\u59d4\uff082010\/08\/01-2012\/07\/31\uff09<\/div>\n<div>4.\u300a\u4e2d\u83ef\u50b3\u64ad\u5b78\u520a\u300b\u4e3b\u7de8\uff082012\/08\/01-2014\/07\/31\uff09<\/div>\n<div>5.\u300a\u53f0\u85dd\u5927\u85dd\u8853\u8ad6\u6587\u96c6\u520a\u300b\u7de8\u59d4\uff082011\/08\/01-2012\/12\/30\uff09<\/div>\n<div>6.\u300a\u50b3\u64ad\u6587\u5316\u8207\u653f\u6cbb\u300b\u7de8\u59d4\uff082014\/08\/01\u8fc4\u4eca\uff09<\/div>\n<div><\/div>\n<div>\u300a\u5c08\u696d\u5b78\u8853\u7d44\u7e54\u8077\u52d9\u300b<\/div>\n<div>1.\u4e2d\u83ef\u50b3\u64ad\u5b78\u6703 \u7b2c\u4e03\u5c46\u7406\u4e8b\uff082008\/08\/01-2010\/07\/31\uff09<\/div>\n<div>2.\u4e2d\u83ef\u50b3\u64ad\u5b78\u6703 \u7b2c\u5341\u5c46\u76e3\u4e8b\uff082014\/08\/01-2016\/07\/31\uff09<\/div>\n<div><\/div>\n<div>\u300a\u7372\u734e\u7d00\u9304\u300b<\/div>\n<div>1.\u4e16\u65b0\u5927\u5b78 90\u5b78\u5e74\u5ea6 \u7e3e\u512a\u8f14\u5c0e\u8001\u5e2b<\/div>\n<div>2.\u4e16\u65b0\u5927\u5b7896\u5b78\u5e74\u5ea6 \u6559\u5b78\u7279\u512a\u734e<\/div>\n<div>3.\u4e16\u65b0\u5927\u5b78 97\u5b78\u5e74\u5ea6 \u7e3e\u512a\u8f14\u5c0e\u8001\u5e2b<\/div>\n<div>4.\u4e16\u65b0\u5927\u5b78 103\u5b78\u5e74\u5ea6 \u7e3e\u512a\u8f14\u5c0e\u8001\u5e2b<\/div>\n<div><\/div>\n<div>\u300a\u5b78\u8853\u7814\u7a76\u6210\u679c\u300b<\/div>\n<div>\u4e00\u3001\u671f\u520a\u8ad6\u6587<\/div>\n<p>\u6797\u5bcc\u7f8e\uff082016\uff09\u3002\u3008\u50f9\u503c\u7522\u503c\u5316\u2014\u6587\u5275\u7522\u696d\u50f9\u503c\u93c8\u5efa\u69cb\u8207\u5275\u65b0\u8a08\u756b\u6548\u76ca\u8a55\u4f30\u3009\uff0c\u300a\u570b\u571f\u53ca\u516c\u5171\u6cbb\u7406\u5b63\u520a\u300b\uff0c\u7b2c\u56db\u5377\u7b2c\u4e09\u671f\uff0c\u980186-98\u3002<\/p>\n<p>\u7fc1\u73ee\u96ef\u3001\u6797\u5bcc\u7f8e\uff082015\uff09\u3002\u3008\u7576\u85dd\u8853\u9047\u4e0a\u79d1\u6280: 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\u6708\u865f\uff0c\u980112-21\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u3001\u856d\u5b8f\u797a\u3001\u65b9\u4e4b\u5149\uff082009\uff09\u3002\u3008Engagement Mapping \u8a55\u4f30\u4e92\u52d5\u884c\u92b7\uff0c\u51f1\u7d61\u3001\u5fae\u8edf\u5c0b\u627e\u65b0\u5de5\u5177\u3009\uff0c\u300aAdvertising Industry Development Project \u300b\uff0c\u53f0\u5317\uff1a\u7d93\u6fdf\u90e8\u5546\u696d\u53f8\uff0c No1\uff0c\u9801 26-46\u3002<\/p>\n<p>Fu-Mei Lin\uff082009\uff09Branding strategies and celebrity economy: A study of mandarin pop music in the digital age, \u00a0International Journal of Chinese Culture and Management, special issue on: \u201cChinese recording industry and music culture, Volume 2,. No. 3, Inderscience Enterprises Ltd.<\/p>\n<p>\u6797\u5bcc\u7f8e\u30082006\u3009\u3002\u3008\u7576\u8a18\u8005\u6210\u70ba\u540d\u5634\uff1a\u540d\u8072\u3001\u5c08\u696d\u8207\u52de\u52d5\u5546\u54c1\u5316\u7684\u63a2\u8a0e\u3009\uff0c\u300a\u65b0\u805e\u5b78\u7814\u7a76\u300b\uff08TSSCI\uff09\uff0c\u7b2c\u516b\u5341\u516b\u671f\uff0c\u9801143-82\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u3001\u8607\u73ca\u5982\u3001\u5f35\u5bd2\u6885\uff082006\uff09\u3002\u3008\u6578\u4f4d\u97f3\u6a02\u6642\u4ee3\u4f01\u696d\u4e4b\u7af6\u722d\u512a\u52e2\uff0dApple\u516c\u53f8\u6578\u4f4d\u97f3\u6a02\u5e73\u53f0\u4e4b\u63a2\u8a0e\u3009\uff0c\u300a\u50b3\u64ad\u7ba1\u7406\u5b78\u520a\u300b\uff0c\u7b2c\u4e03\u5377\u7b2c\u4e8c\u671f\uff0c\u980195-127\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\uff0c\u6881\u79c0\u96ef\uff082005\uff09\u3002\u3008\u5531\u7247\u5de5\u696d\u6578\u4f4d\u5167\u5bb9\u8207\u6578\u4f4d\u61c9\u7528\u5e73\u53f0\u532f\u6d41\u4e4b\u7d93\u71df\u7ba1\u7406\u8b8a\u9769\u3009\uff0c\u300a\u50b3\u64ad\u8207\u7ba1\u7406\u7814\u7a76\u300b\uff0c\u7b2c\u4e94\u5377\u7b2c\u4e00\u671f\uff0c\u980159-91\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\uff082004\uff09\u3002\u3008\u85dd\u4eba\u8207\u7d93\u7d00\u4eba\u6d3e\u9063\u52de\u52d5\u95dc\u4fc2\u521d\u63a2\u3009\uff0c\u300a\u65b0\u805e\u5b78\u7814\u7a76\u300b\uff08TSSCI\uff09\uff0c\u7b2c\u4e03\u5341\u516b\u671f\uff0c\u9801143-186\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u3001\u6c88\u5b9c\u84c9\u3001\u9673\u5065\u502b\uff082004\uff09\u3002\u3008\u5a92\u9ad4\u884c\u92b7\u6587\u5316\u5546\u54c1\u5275\u9020\u4e4b\u7d9c\u6548&#8212;\u4ee5\u806f\u5408\u5831\u7cfb\u300c\u5175\u99ac\u50ad\u2027\u79e6\u6587\u5316\u7279\u5c55\u300d\u8207\u300c\u5370\u5ea6\u53e4\u6587\u660e\u2027\u85dd\u8853\u7279\u5c55\u300d\u70ba\u4f8b\u3009\uff0c\u300a\u50b3\u64ad\u8207\u7ba1\u7406\u7814\u7a76\u300b\uff0c\u7b2c3\u5377\u7b2c2\u671f\uff0c\u980167-104\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\uff082002\uff09\u3002\u3008\u53f0\u7063\u5a92\u9ad4\u5de5\u6703\u610f\u8b58\u8207\u96c6\u9ad4\u884c\u52d5\u4e4b\u521d\u63a2\u3009\uff0c\u300a\u65b0\u805e\u5b78\u7814\u7a76\u300b\uff08TSSCI\uff09\uff0c\u7b2c\u4e03\u5341\u4e09\u671f\uff0c\u980163-94\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u3001\u5f90\u570b\u6de6\uff082001\uff09\u3002\u3008\u77e5\u8b58\u7d93\u6fdf\u5c0d\u52de\u52d5\u5e02\u5834\u7684\u5f71\u97ff\u3009\uff0c\u300a\u570b\u5bb6\u653f\u7b56\u8ad6\u58c7\u300b\uff0c \u7b2c\u4e00\u5377\u7b2c\u516d\u671f\uff0c\u980122-31\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\uff081999\uff09\u3002\u3008\u5f9e\u81ea\u7acb\u65e9\u5831\u505c\u520a\u4e8b\u4ef6\u8ac7\u53f0\u7063\u5831\u696d\u767c\u5c55\u4e4b\u5bbf\u547d\u3009\uff0c\u300a\u76ee\u64ca\u8005\u300b\u7b2c10\u671f\uff0c\u98017-9\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\uff081997\uff09\u3002\u3008\u806f\u5408\u5831\u7cfb\u7684\u85aa\u916c\u7b56\u7565\u3009\uff0c\u300a\u65b0\u805e\u5b78\u7814\u7a76\u300b\uff08TSSCI\uff09\uff0c\u7b2c\u4e94\u5341\u56db\u96c6\uff0c\u9801269-290\u3002<\/p>\n<div><\/div>\n<div>\u4e8c\u3001\u7814\u8a0e\u6703\u8ad6\u6587<\/div>\n<p>\u6797\u5bcc\u7f8e\uff082016\uff09\u3002\u3008\u8de8\u754c\u3001\u532f\u6d41\u4e0b\u97f3\u6a02\u7522\u696d\u7684\u5275\u65b0\u71df\u92b7\u6a21\u5f0f\u5206\u6790\u3009\uff0c\u5143\u667a\u5927\u5b78\u5927\u6578\u64da\u8207\u6578\u4f4d\u532f\u6d41\u5275\u65b0\u4e2d\u5fc3\u4e3b\u8fa6\uff0c\u300a\u5275\u65b0\u3001\u5275\u610f\u3001\u5275\u4e16\u7d00\u300b\u7814\u8a0e\u6703\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u3001\u738b\u73ee\u61ff\u30082015\u3009\u3002\u3008\u6578\u4f4d\u532f\u6d41\u4e0b\u4e2d\u570b\u5927\u9678\u65b0\u5a92\u9ad4\u81ea\u88fd\u5287\u767c\u5c55\u8207\u65b0\u300c\u5546\u696d\u6a21\u5f0f\u300d\u5206\u6790\u3009\uff0c\u5143\u667a\u5927\u5b78\u5927\u6578\u64da\u8207\u6578\u4f4d\u532f\u6d41\u5275\u65b0\u4e2d\u5fc3\u4e3b\u8fa6\u300a\u5927\u6578\u64da\u3001\u65b0\u5a92\u9ad4\u3001\u4f7f\u7528\u8005\u300b\u7814\u8a0e\u6703\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u30082014\u3009\u3002\u3008\u6587\u5316+\u5275\u610f\u53ca\u79d1\u6280\u61c9\u7528\u4e0b\u4e4b\u5275\u65b0\u3001\u52a0\u503c\u8207\u884c\u92b7\u3009\uff0c\u65b0\u53f0\u7063\u4eba\u6587\u6559\u57fa\u91d1\u6703\u3002<\/p>\n<p>\u76e7\u7a4e\u5100\u3001\u6797\u5bcc\u7f8e\u30082014\u3009\u3002\u3008\u4e92\u52d5\u3001\u5171\u5275\u8207\u865b\u5be6\u6574\u5408-\u7368\u7acb\u97f3\u6a02 Street Voice\u54c1\u724c\u71df\u92b7\u6a21\u5f0f\u5206\u6790\u3009\uff0c\u4e16\u65b0\u5927\u5b78\u4e3b\u8fa6\uff0c\u300a2014\u6d77\u5cfd\u5169\u5cb8\u8853\u4f4d\u532f\u6d41\u4e0b\u7684\u65b0\u805e\u8207\u50b3\u64ad\u5b78\u8853\u7814\u8a0e\u6703\u66a8\u7b2c\u5341\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u300b<\/p>\n<p>\u5f35\u76ca\u5609\u3001\u6797\u5bcc\u7f8e(2012)\u3002\u3008\u7a81\u570d\u8207\u5275\u65b0\uff1a\u7368\u7acb\u97f3\u6a02\u7522\u92b7\u65b9\u5f0f\u5206\u6790\u2014\u4ee5\u9952\u820c\u6b4c\u624b\u5927\u652f\u70ba\u4f8b\u3009\uff0c\u653f\u6cbb\u5927\u5b78\u4e3b\u8fa6\uff0c\u300a2012\u5275\u65b0\u7814\u7a76\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\u300b\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e(2012)\uff0c\u3008\u53f0\u7063\u6f14\u85dd\u7d93\u7d00\u5236\u5ea6\u53ef\u884c\u6027\u4e4b\u7814\u7a76\u3009\u3002\u4e16\u65b0\u5927\u5b78\u4e3b\u8fa6\uff0c\u300a\u7b2c\u516b\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\uff0d\u6578\u4f4d\u532f\u6d41\u8207\u65b0\u50b3\u64ad\u79d1\u6280\u300b\u3002<\/p>\n<p>\u674e\u5049\u5e73\u3001\u6797\u5bcc\u7f8e(2012)\u3002\u3008\u5eb6\u6c11\u7f8e\u5b78\u3001\u5eb6\u6c11\u7d93\u6fdf\uff1a\u65b0\u5962\u6ed1\u9ad4\u9a57\u6027\u6d88\u8cbb\u4e4b\u7f8e\u98df\u54c1\u724c\u529b\u5206\u6790\uff0c\u4ee5\u300c\u53cc\u4eba\u5f90\u7f8e\u98df\u5de5\u4f5c\u5ba4\u300d\u70ba\u4f8b\u3009\uff0c\u4e16\u65b0\u5927\u5b78\u4e3b\u8fa6\uff0c\u300a\u7b2c\u516b\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\uff0d\u6578\u4f4d\u532f\u6d41\u8207\u65b0\u50b3\u64ad\u79d1\u6280\u300b\u3002<\/p>\n<p>\u5289\u5343\u745c\u3001\u6797\u5bcc\u7f8e\uff082012\uff09\u3002\u3008\u7576\u6587\u5316\u8207\u6f2b\u756b\u76f8\u9047-\u6578\u4f4d\u5178\u85cf\u52a0\u503c\u904b\u7528\u65bcCCC\u5275\u4f5c\u96c6\u4e4b\u7814\u3009\uff0c\u9298\u50b3\u5927\u5b78\u50b3\u64ad\u5b78\u9662\u4e3b\u8fa6\uff0c\u300a2012\u65b0\u5a92\u9ad4\u50b3\u64ad\u7522\u696d\u767c\u5c55\u8da8\u52e2\u7814\u8a0e\u6703\u300b\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u3001\u6797\u51a0\u5b8f\u3001\u9b4f\u6dd1\u654f\uff082011\uff09\u3002\u3008\u5b97\u6559\u578b\u975e\u71df\u5229\u7d44\u7e54\u7bc0\u76ee\u7b56\u7565\u8207\u6d3b\u52d5\u50b3\u64ad\u7d93\u71df\u7b56\u7565\u5206\u6790\u3009\u9298\u50b3\u5927\u5b78\u4e3b\u8fa6\u300a2011\u50b3\u64ad\u7522\u696d\u5275\u65b0\u7ba1\u7406\u5b78\u8853\u7814\u8a0e\u6703\u300b\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\uff082011\uff09\u3002\u3008\u5a1b\u6a02\u7522\u696d\u8b8a\u9077\u4e0b\uff0c\u85dd\u4eba\u8077\u696d\u89d2\u8272\u3001\u793e\u6703\u4f4d\u968e\u8207\u52de\u52d5\u7d93\u7d00\u7684\u8b8a\u8c8c\u3009\uff0c\u4e16\u65b0\u5927\u5b78\u50b3\u64ad\u7ba1\u7406\u7cfb\u4e3b\u8fa6\uff0c\u300a\u7b2c\u4e03\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\uff0d\u5a92\u9ad4\u532f\u6d41\u8207\u5275\u65b0\u7ba1\u7406\u300b\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u3001\u65b9\u4e4b\u5149\u3001\u856d\u5b8f\u797a\u3001\u8303\u60e0\u5a77\uff082011\uff09\u3002\u3008\u5b78\u7fd2\u6027\u5354\u4f5c\u7d44\u7e54\u8207\u5c08\u7ba1\u79d1\u6280\u5e73\u53f0\u5c0e\u5165\u50b3\u5a92\u5167\u5bb9\u7522\u92b7\u4e4b\u7814\u7a76\uff1a\u4e16\u65b0\u5927\u5b78\u50b3\u7ba1\u7cfb\u8207SONY\u5408\u4f5c\u6848\u4f8b\u3009\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u67032011\u5e74\u6703\u3002<\/p>\n<p>\u6797\u5bcc\u7f8e\u3001\u856d\u5b8f\u797a\u3001\u65b9\u4e4b\u5149\uff082010\uff09\u3002\u3008\u5f9e\u7522\u696d\u7af6\u5408\u770b\u641c\u5c0b\u5f15\u64ce\u4e4b\u5ee3\u544a\u6548\ufa17\u8a55\u4f30\uff1a\u4ee5Engagement Mapping\u8edf\u9ad4\u5728\u53f0\u904b\u7528\u70ba\uf9b5\u3009\uff0c\u4e16\u65b0\u5927\u5b78\u50b3\u64ad\u7ba1\u7406\u7cfb\u4e3b\u8fa6\uff0c\u300a\u7b2c\u516d\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\uff0d\u6d77\u5cfd\u5169\u5cb8\u5a92\u9ad4\u532f\u6d41\u8207\u5275\u65b0\u7ba1\u7406\u300b\u3002<\/p>\n<p>\u9673\u5764\u937e\u3001\u6797\u5bcc\u7f8e(2010)\u3002\u3008\ufa19\u660e\u7684\u65b0\u8863\u958b\u555f\u6587\u5275\u5947\u8e5f\uff1a 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