{"id":501,"date":"2023-03-28T11:45:00","date_gmt":"2023-03-28T03:45:00","guid":{"rendered":"http:\/\/cm.wp.shu.edu.tw\/?page_id=501"},"modified":"2025-06-17T14:49:46","modified_gmt":"2025-06-17T06:49:46","slug":"%e6%96%b9%e4%b9%8b%e5%85%89-fang-jy-kuang","status":"publish","type":"page","link":"https:\/\/cm.wp.shu.edu.tw\/?page_id=501","title":{"rendered":"\u65b9\u4e4b\u5149 Fang, Jy-Kuang"},"content":{"rendered":"<table style=\"width: 98.7444%\">\n<tbody>\n<tr>\n<td style=\"width: 36.9449%\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-675\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/59\/2023\/05\/2012072515483098747.jpg\" alt=\"\" width=\"300\" height=\"400\" \/><\/td>\n<td style=\"width: 111.012%\">\n<h3><strong>\u65b9\u4e4b\u5149 Fang, Jy-Kuang<\/strong><\/h3>\n<p><strong>\u526f\u6559\u6388 Associate Professor<\/strong><\/p>\n<ul>\n<li><label>\u6700\u9ad8\u5b78\u6b77\uff1a<\/label>\u570b\u7acb\u4e2d\u5c71\u5927\u5b78\u4f01\u696d\u7ba1\u7406\u5b78\u7cfb\u535a\u58eb<br \/>\nPh.D. in Business Management, National Sun Yat-sen University, R.O.C.<\/li>\n<li><label>\u5c08\u9577\u9818\u57df\uff1a<\/label>\u6d88\u8cbb\u8005\u7814\u7a76\u3001\u7db2\u7ad9\u958b\u767c\u3001\u7db2\u8def\u884c\u92b7\u3001\u96fb\u5b50\u5546\u52d9\u3001\u6578\u4f4d\u5b78\u7fd2\u3001\u5716\u50cf\u6500\u68af\u62bd\u53d6\u6280\u8853(IBLT)\u3001IPSEA\u54c1\u724c\u7db2\u8def\u884c\u92b7\u6a21\u5f0f<br \/>\nConsumer Research, Website Development, Internet Marketing, E-Commerce, E-Learning, Image-based Laddering Technique (IBLT), IPSEA Brand Internet Marketing Model<\/li>\n<li><label>\u806f\u7d61\u96fb\u8a71\uff1a<\/label>(02)2236-8225\u5206\u6a5f83314<\/li>\n<li><label>\u96fb\u5b50\u90f5\u4ef6\uff1a<\/label><a href=\"mailto:jkfang@mail.shu.edu.tw\">jkfang@mail.shu.edu.tw<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 147.957%\" colspan=\"2\"><strong>\u767c\u8868\u671f\u520a\u8ad6\u6587<\/strong><\/p>\n<div>\n<ol>\n<li>\u65b9\u4e4b\u5149\u3001\u9ec3\u78a7\u96f2\u3001\u6797\u4f9d\u541f\uff082013\uff09\u3002\u3008\u884c\u52d5\u82f1\u8a9e\u5b78\u7fd2\u5fc3\u667a\u6a21\u5f0f\u4e4b\u7814\u7a76\u3009\uff0c\u300aInternational Journal of Digital Media Design\u300b\uff0c5(1):33~50\uff0c\u53f0\u7063\u6578\u4f4d\u5a92\u9ad4\u8a2d\u8a08\u5b78\u6703\u3002<\/li>\n<li>\u65b9\u4e4b\u5149\uff082013\uff09\u3002\u3008\u884c\u52d5\u82f1\u8a9e\u5b78\u7fd2\u5fc3\u667a\u6a21\u5f0f\u4e4b\u7814\u7a76\u3009\uff0c\u300aInternational Journal of Digital Media Design\u300b\u3002<\/li>\n<li>\u65b9\u4e4b\u5149\uff082012\uff09\u3002\u3008\u5f71\u50cf\u8655\u7406\u6df7\u6210\u6559\u5b78\u8ab2\u7a0b\u61c9\u7528Web 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Impolications: A Perspective from Taiwanese SMS Investors.\u00a0<em>International Journal of Chinese Culture and Management<\/em>. 1\/3,302-312.\u00a0Inder Science Publishers.<\/li>\n<li>\u5289\u660e\u5fb7\u3001\u65b9\u4e4b\u5149\u3001\u5f35\u88d5\u5e78\u3001\u8b1d\u4f69\u5982\uff082007\uff09\u3002\u3008\u904b\u7528\u96b1\u55bb\u62bd\u53d6\u6982\u5ff5\u6280\u8853\u4f86\u5efa\u7acb\u7dda\u4e0a\u89d2\u8272\u626e\u6f14\u904a\u6232\u73a9\u5bb6\u7684\u5171\u8b58\u5730\u5716\u3009\uff0c\u300a\u4e2d\u5c71\u7ba1\u7406\u8a55\u8ad6\u300b\uff0c15\/3\uff1b667-696\uff0c\u4e2d\u5c71\u5927\u5b78\u3002<\/li>\n<\/ol>\n<p><strong>\u767c\u8868\u570b\u5167\u5916\u7814\u8a0e\u6703\u8ad6\u6587<\/strong><\/p>\n<div>\n<ol>\n<li>\u65b9\u4e4b\u5149\u3001\u9ec3\u78a7\u96f2\u3001\u5f35\u5143\u5091\u3001\u8a31\u8594\uff082014\uff09\u3002\u3008\u4e2d\u570b\u667a\u6167\u578b\u624b\u6a5f\u4f7f\u7528\u8005\u5c0d QR Code 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L., Lin, &amp; J. K. Fang\uff082013\uff09\u3002\u3008A Study on the Learners\u2019 Mental Models toward M-Leaning\u3009\uff0c\u300aACP2013 (Third Asian Conference on Psychology and the BehavioralSciences)\u300b\uff0cIAFOR(The International Academic Forum )\u3002<\/li>\n<li>\u6797\u4f9d\u541f\u3001\u65b9\u4e4b\u5149\uff082012\uff09\u3002\u3008\u5982\u4f55\u627e\u51fa\u884c\u52d5\u82f1\u8a9e\u5b78\u7fd2 APPs \u4e4b\u9700\u6c42\u3009\uff0c\u300a\u7b2c\u516b\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u300b\uff0c\u4e16\u65b0\u5927\u5b78\u50b3\u64ad\u7ba1\u7406\u7cfb\u3002<\/li>\n<li>\u65b9\u4e4b\u5149\uff082012\uff09\u3002\u3008\u5982\u4f55\u627e\u51fa\u884c\u52d5\u82f1\u8a9e\u5b78\u7fd2 APPs 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