Fang, Cheng-Hsi (2017), Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go, American Journal of Data Mining and Knowledge Discovery, 2(4), p.109-113.<\/li>\n
\u674e\u7687\u7167\u3001\u65b9\u6b63\u74bd\u3001\u5433\u6b23\u7a4e (2017)\uff0c\u81fa\u7063\u6c34\u679c\u5951\u7d04\u7522\u92b7\u8abf\u67e5\u8cc7\u6599\u5206\u6790\uff0c\u8fb2\u7522\u904b\u92b7\u534a\u5e74\u520a\uff0c\u7b2c156\u5377\uff0cp.1-17.<\/li>\n
\u674e\u7687\u7167\u3001\u65b9\u6b63\u74bd\u3001\u5433\u6b23\u7a4e (2017)\uff0c\u53f0\u7063\u6c34\u679c\u5916\u92b7\u4f9b\u61c9\u93c8\u4e4b\u63a2\u8a0e\u2013\u4ee5\u8292\u679c\u5916\u92b7\u65e5\u672c\u70ba\u4f8b\uff0c\u8fb2\u7522\u904b\u92b7\u534a\u5e74\u520a\uff0c\u7b2c155\u5377\uff0cp.9-22.<\/li>\n
Lin, Y.-H., C.-L. Hsu, M.-F. Chen, Cheng-Hsi Fang (2017), New gratification for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology, Telematics and Informatics, 34(4), p382-397.<\/li>\n
\u90b1\u7389\u8449\u3001\u65b9\u6b63\u74bd\u3001\u6885\u7389\u8c9e (2016)\uff0c\u6843\u5712\u5e02\u514d\u8cbb\u5e02\u6c11\u516c\u8eca\u6eff\u610f\u5ea6\u8abf\u67e5\u5831\u544a\uff0c\u5065\u884c\u5b78\u5831\uff0c\u7b2c36\u5377\u3001\u7b2c\u4e00\u671f\uff0cP.33-58.<\/li>\n
\u674e\u7687\u7167\u3001\u65b9\u6b63\u74bd\u3001\u5433\u6b23\u7a4e (2016)\uff0c\u4e2d\u570b\u751f\u9bae\u8fb2\u7522\u54c1\u6d41\u901a\u9ad4\u7cfb\u4e4b\u767c\u5c55\u8207\u73fe\u6cc1\uff0c\u8fb2\u7522\u904b\u92b7\u534a\u5e74\u520a\uff0c\u7b2c153\u671f\uff0cP.39-54.<\/li>\n
\u674e\u7687\u7167\u3001\u65b9\u6b63\u74bd\u3001\u5433\u6b23\u7a4e (2015)\uff0c\u4e2d\u570b\u6c34\u679c\u751f\u7522\u8207\u8cbf\u6613\u767c\u5c55\u4e4b\u5206\u6790\uff0c\u8fb2\u7522\u904b\u92b7\u534a\u5e74\u520a\uff0c\u7b2c152\u671f\uff0cP.1-16.<\/li>\n
\u674e\u7687\u7167\u3001\u65b9\u6b63\u74bd\u3001\u5433\u6b23\u7a4e (2015)\uff0c\u4e2d\u570b\u852c\u83dc\u7522\u92b7\u767c\u5c55\u8da8\u52e2\u5206\u6790\uff0c\u8fb2\u7522\u904b\u92b7\u534a\u5e74\u520a\uff0c\u7b2c151\u671f\uff0cP. 38-54.<\/li>\n
Lin, Y. H., Fang, C. H., and Hsu, C. L. (2014), Determining uses and gratifications for mobile phone apps, Future Information Technology, Lecture Notes in Electrical Engineering, Vol. 309, pp.661-668. (EI)<\/li>\n
\u65b9\u6b63\u74bd\u3001\u9ec3\u6708\u6625\u3001\u674e\u7687\u7167 (2013)\uff0c\u5f9e\u6848\u4f8b\u770b\u53f0\u7063\u8fb2\u7522\u54c1\u54c1\u724c\u884c\u92b7\u4e4b\u56f0\u5883\u8207\u767c\u5c55\uff0c\u570b\u969b\u5546\u7d93\u8a55\u8ad6\uff0c\u7b2c4\u671f\uff0cP. 53-82.<\/li>\n
Fang, Cheng-Hsi (2013), An Exploratory Study on the Adaptive Word-of-Mouth Communication in Seeker-initiated Context, Business Management and Strategy, 4(1), 86-96.<\/li>\n
Fang, Cheng-Hsi, Yueh-Chuen Huang, Yu-Yeh Chiu (2013), The Shift to Home Meal Replacement Consumption in Convenience Stores, Journal of Food Studies, 2(1), 1-12.<\/li>\n
Yimiao Chen, Fangyi Liu, Cheng-Hsi Fang, and Tom M. Y. Lin (2013), Understanding the Effectiveness of Word-of Mouth: An Elasticity Perspective, Journal of Research in Interactive Marketing, 7(1), 57 \u2013 77. (INSPEC in EI)<\/li>\n
Fangyi Liu, Sue-Ting Chang, Cheng-Hsi Fang, and Tom M.Y. Lin (2012), Word-of-Mouth Effect of Aboriginal Cultural Products Purchase Behavior in Taiwan, International journal of psychology, 47(SI), 179-179. (SSCI)<\/li>\n
Meei-Ying Lan, Fangyi Liu, Cheng-Hsi Fang, and Tom M. Y. Lin (2012), Understanding Word-of-Mouth in Counterfeiting, Psychology, 3(3): 289-295.<\/li>\n
Fang, Cheng-Hsi, Hui-Hua Ou-Yang, and Yu-Yeh Chiu (2012), An Exploratory Study of Online Negative Word-of-Mouth Communication, Journal of Ching-Yun University, 32(1): 29-43.<\/li>\n
Fang, Cheng-Hsi, Tom M.Y. Lin, Fangyi Liu and Yu Hsiang Lin (2011), Product Types and Word of Mouth: A dyadic Perspective. Journal of Research in Interactive Marketing, 5 (2\/3): 189-202. (INSPEC in EI)<\/li>\n
Chiu, Yu-Yeh, Cheng-Hsi Fang (2011), Effects of Popularity Claim on Ad Believability and Brand Attitude: The Moderating Roles of Advertiser Reputation and Skepticism, Journal of Ching-Yun University, 31(4): 1-18.<\/li>\n
\u65b9\u6b63\u74bd\u3001\u6797\u82b3\u7fbd (2010), \u7db2\u8def\u4e0a\u7684\u66b4\u529b\u6b63\u7fa9\u2013\u4eba\u8089\u641c\u5c0b\u7684\u73fe\u8c61\u8207\u63a2\u8a0e\uff0c\u8cc7\u8a0a\u8207\u7ba1\u7406\u79d1\u5b78\u671f\u520a\uff0c\u7b2c3\u5377\uff0c\u7b2c2\u671f, P.23-35.<\/li>\n
Fang, Cheng-Hsi and Hwang-Jaw Lee (2009), Food-Related Lifestyle Segments in Taiwan: Application of the FRL Instrument, American Journal of Applied Sciences, 6 (12): 2036-2042. (INSPEC in EI)<\/li>\n
Huang, Yueh Chuen, Cheng-Hsi Fang, and Hwang-Jaw Lee (2009). The Role of Service Elements in Artistic Experience Delivery, Social Behavior and Personality, 37 (7), 933-940. (SSCI)<\/li>\n
\u674e\u7687\u7167\u3001\u65b9\u6b63\u74bd (2008)\uff0c\u53f0\u7063\u5730\u5340\u4e3b\u98df\u6d88\u8cbb\u504f\u597d\u7d50\u69cb\u8f49\u8b8a\u4e4b\u9a57\u8a3c\uff0c\u8fb2\u696d\u8207\u7d93\u6fdf\uff0c\u7b2c40\u671f\uff0cP.45-70. (TSSCI)<\/li>\n<\/ol>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"
\u65b9\u6b63\u74bd Fang, Cheng-Hsi \u526f\u6559\u6388 Associate Professor \u6700\u9ad8\u5b78\u6b77\uff1a\u53f0\u7063\u79d1\u6280\u5927\u5b78 …<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-511","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-06-07 01:21:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=511"}],"version-history":[{"count":0,"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/511\/revisions"}],"wp:attachment":[{"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cm.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}