方正璽 Fang, Cheng-Hsi

副教授 Associate Professor

  • (02)2236-8225分機83174
  • @mail.shu.edu.tw
發表期刊論文

  1. Fang, Cheng-Hsi (2017), Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go, American Journal of Data Mining and Knowledge Discovery, 2(4), p.109-113.
  2. 李皇照、方正璽、吳欣穎 (2017)，臺灣水果契約產銷調查資料分析，農產運銷半年刊，第156卷，p.1-17.
  3. 李皇照、方正璽、吳欣穎 (2017)，台灣水果外銷供應鏈之探討–以芒果外銷日本為例，農產運銷半年刊，第155卷，p.9-22.
  4. Lin, Y.-H., C.-L. Hsu, M.-F. Chen, Cheng-Hsi Fang (2017), New gratification for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology, Telematics and Informatics, 34(4), p382-397.
  5. 邱玉葉、方正璽、梅玉貞 (2016)，桃園市免費市民公車滿意度調查報告，健行學報，第36卷、第一期，P.33-58.
  6. 李皇照、方正璽、吳欣穎 (2016)，中國生鮮農產品流通體系之發展與現況，農產運銷半年刊，第153期，P.39-54.
  7. 李皇照、方正璽、吳欣穎 (2015)，中國水果生產與貿易發展之分析，農產運銷半年刊，第152期，P.1-16.
  8. 李皇照、方正璽、吳欣穎 (2015)，中國蔬菜產銷發展趨勢分析，農產運銷半年刊，第151期，P. 38-54.
  9. Lin, Y. H., Fang, C. H., and Hsu, C. L. (2014), Determining uses and gratifications for mobile phone apps, Future Information Technology, Lecture Notes in Electrical Engineering, Vol. 309, pp.661-668. (EI)
  10. 方正璽、黃月春、李皇照 (2013)，從案例看台灣農產品品牌行銷之困境與發展，國際商經評論，第4期，P. 53-82.
  11. Fang, Cheng-Hsi (2013), An Exploratory Study on the Adaptive Word-of-Mouth Communication in Seeker-initiated Context, Business Management and Strategy, 4(1), 86-96.
  12. Fang, Cheng-Hsi, Yueh-Chuen Huang, Yu-Yeh Chiu (2013), The Shift to Home Meal Replacement Consumption in Convenience Stores, Journal of Food Studies, 2(1), 1-12.
  13. Yimiao Chen, Fangyi Liu, Cheng-Hsi Fang, and Tom M. Y. Lin (2013), Understanding the Effectiveness of Word-of Mouth: An Elasticity Perspective, Journal of Research in Interactive Marketing, 7(1), 57 – 77. (INSPEC in EI)
  14. Fangyi Liu, Sue-Ting Chang, Cheng-Hsi Fang, and Tom M.Y. Lin (2012), Word-of-Mouth Effect of Aboriginal Cultural Products Purchase Behavior in Taiwan, International journal of psychology, 47(SI), 179-179. (SSCI)
  15. Meei-Ying Lan, Fangyi Liu, Cheng-Hsi Fang, and Tom M. Y. Lin (2012), Understanding Word-of-Mouth in Counterfeiting, Psychology, 3(3): 289-295.
  16. Fang, Cheng-Hsi, Hui-Hua Ou-Yang, and Yu-Yeh Chiu (2012), An Exploratory Study of Online Negative Word-of-Mouth Communication, Journal of Ching-Yun University, 32(1): 29-43.
  17. Fang, Cheng-Hsi, Tom M.Y. Lin, Fangyi Liu and Yu Hsiang Lin (2011), Product Types and Word of Mouth: A dyadic Perspective. Journal of Research in Interactive Marketing, 5 (2/3): 189-202. (INSPEC in EI)
  18. Chiu, Yu-Yeh, Cheng-Hsi Fang (2011), Effects of Popularity Claim on Ad Believability and Brand Attitude: The Moderating Roles of Advertiser Reputation and Skepticism, Journal of Ching-Yun University, 31(4): 1-18.
  19. 方正璽、林芳羽 (2010), 網路上的暴力正義–人肉搜尋的現象與探討，資訊與管理科學期刊，第3卷，第2期, P.23-35.
  20. Fang, Cheng-Hsi and Hwang-Jaw Lee (2009), Food-Related Lifestyle Segments in Taiwan: Application of the FRL Instrument, American Journal of Applied Sciences, 6 (12): 2036-2042. (INSPEC in EI)
  21. Huang, Yueh Chuen, Cheng-Hsi Fang, and Hwang-Jaw Lee (2009). The Role of Service Elements in Artistic Experience Delivery, Social Behavior and Personality, 37 (7), 933-940. (SSCI)
  22. 李皇照、方正璽 (2008)，台灣地區主食消費偏好結構轉變之驗証，農業與經濟，第40期，P.45-70. (TSSCI)