邱亞康 Chiu, Ya-Kang

助理教授 Assistant Professor

  • 國立政治大學企業管理學系博士
    Ph.D. in Business Administration, National Chengchi University, R.O.C.
  • 服務品質、研究方法、作業管理、消費者行為
    Service Quality Management, Research Method, Operations Management, Consumer Behavior
  • (02)2236-8225分機83327
  • kenchiu@mail.shu.edu.tw
研究計畫

  1. 邱亞康(2010~2011)〈電腦教學資料庫之採用評估-涉入層級之觀點〉，《行政院國家科學委員會》。
  2. 邱亞康(2009~2010)〈健康與美味的抉擇-規範偏好理論觀點〉，《行政院國家科學委員會》。
  3. 邱亞康(2009~2010)〈電腦教學資料庫成效之深究〉，《世新大學》。
  4. 邱亞康(2008~2009)〈規範適配效果之適用範圍-捷思系統模式觀點〉，《行政院國家科學委員會》。
  5. 邱亞康(2008~2009)〈青少年對總統當選人滿意度形成前因之研究-以大學生為例〉，《行政院國家科學委員會》。
  6. 邱亞康(2007~2008)〈科技採用模式之比較-以電腦教學資料庫為例〉，《行政院國家科學委員會》。

發表期刊論文

  1. 邱亞康(2012) 〈The Influence of Spokes-Characters on Consumer Patronage Intention〉，《Asia Pacific Management Review》。
  2. 邱亞康(2012) 〈The influence of fitness between message framing and ausience regulatory focus on green concern advertisements persuasion effect〉，《Chinese Business Review》。
  3. 邱亞康(2011) The Influence of Spokes-Characters on Consumer Patronage Intention,Asia Pacific Management Review.Asia Pacific Management Review.
  4. 邱亞康(2008) Does the length of a customer–provider relationship really matter?,The Service Industries Journal.28 / 4.Taylor & Francis, Inc.

發表國內外研討會論文

  1. 邱亞康(2011) A Study of the Effect of Brand Placement in Music Video.International Academy of Management and Business.
  2. 邱亞康(2011) Love Me Love My Dog: Study on the Effect of Affect Transfer of Movies.International Academy of Management and Business.
  3. 邱亞康(2010) A Study on the Applicability of  the NEP Scale to Collectivistic Environment,The 20th International Conference on the  Pacific Rim Management.ACME International Conference on Pacific Rim Management.
  4. 邱亞康(2010) Influence of the Fitiness between Message Framing and Audience Regulatory Focus on the Persuasion of Advertisements,The 20th International Conference on the  Pacific Rim Management.ACME International Conference on Pacific Rim Management.
  5. 邱亞康(2010) Study on the Difference of  Service Perception between Service Providers and Takers -The overoptimistic Perspective,The 20th International Conference on the  Pacific Rim Management.ACME International Conference on Pacific Rim Management.
  6. 邱亞康(2009)  The Affect Transfer Effect of Spokes-Characters”,The 19th International Conference on the  Pacific Rim Management.ACME International Conference on Pacific Rim Management.
  7. 邱亞康(2009)  Decision between Health and Taste – A Regulatory Focus Theory Perspective,The 19th International Conference on the  Pacific Rim Management.ACME International Conference on Pacific Rim Management.
  8. 邱亞康(2009)〈網路銀行服務品質衡量的適用性探討〉，《2009金融服務整合與創新發展研討會》，實踐大學。
  9. 邱亞康(2009)〈電影票房之預測模式建構-以「海角七號」為例〉，《第五屆傳播管理發展與趨勢學術研討會》，世新大學傳播管理學系。
  10. 邱亞康(2008) The Relations among Candidate’s Team Image, Past Performance, Satisfaction, and Support Intentions- An Example of University Students.,The 18th International Conference on the  Pacific Rim Management.ACME International Conference on Pacific Rim Management
  11. 邱亞康(2008)〈經師亦人師：新鮮人守護計畫之整體貢獻〉，《全國學生事務實證研究研討會》，長庚技術學院。

教師研討會論文

  1. 邱亞康(2013) 〈The Key Success to Determine Men to Use Facial Care Products〉，The Asian Conference on Psychology and Behavior Science。第一作者。

教師獲獎記錄

  1. 邱亞康(2012) 〈新聞傳播學院學術發表暨創作獎勵第二級〉，〈Chinese Business Review, The Influence of Fitness Between Message Framing and Audience Regulatory Focus on Green Concern Advertisements Persuasion Effect〉，《本校新聞傳播學院》
  2. 邱亞康(2012) 〈新聞傳播學院學術發表暨創作獎勵第一級〉，〈Asia Pacific Management Review, The Influence of Spokes-Characters on Consumer Patronage Intention〉，《本校新聞傳播學院》